Does the long-running franchise Pokemon have competition?
Yokai Watch is a series of role-playing video games which allow the player to fight and capture different types of yôkai. Does the concept seem familiar? Before we continue, let us discuss what are yôkai. Yôkai are spirits that inhabit Japan which can be considered the Western equivalent of monsters or demons. Yôkai are also known as bakemono, obake, and many other terms. The concept of yôkai dates back all the way to Heian Era(785-1185) but prevalent during the Edo Period(1603-1868). Yôkai were believed to be reason behind erratic behavior and other unexplained phenomenon, a theme central to the plot of Yokai Watch.
Now that we know the basis of yôkai, let us go forth, Yokai Watch began as a role-playing game for the Nintendo 3DS released in 2013 and developed by Level-5. The plot follows a boy or girl that is given a watch by a “yôkai butler” Whisper. Together with a cat yôkai Jibanyan, they befriend and fight yokai causing mischief for the residents of Sakura New Town. The player uses the watch in order to see the yôkai then using medals to summon other yokai to battle them. If victorious, the defeated yôkai gives their medal to the player to summon them in the future. Yokai Watch also has spawned several manga and an anime series.
The reception of Yokai Watch in Japan has achieved wide acclaim. Unfortunately the franchise has not migrated to North America yet but will be coming overseas very shortly as the anime is due to air October 5th, 2015 and the first game November 6, 2015. But how does this franchise fare against Pokemon? Lauren Orsini wrote an article stating the popularity of this new franchise. She has stated that despite plans to sell all forms of merchandise to Western audiences, the localization will have trouble. As mentioned before, Yokai Watch is vastly popular in Japan at the moment with the series’ mascot Jinbanyan surpassing the popularity of Pokemon‘s Pikachu. However, Orsini quotes Dale North, a writer for Games Beat:
“These beings… won’t mean anything to Western children, but Japanese kids are familiar with these mythical creatures and are able fully appreciate the silly, pun-based naming scheme that series’ creators went with. And it’s not just the lore that is Japan-specific: The locations, relationships, and nonplayer characters are all just as unabashedly Japanese.”
I personally do not see this being a severe issue for Western children. For anybody who knows Pokemon‘s history, they will know that some Pokemon are indeed based on yôkai. It is possible that it will be more difficult to localize the series than Pokemon, but I believe it won’t be very long until Western children will start loving the characters as much as Pokemon. I don’t necessarily believe Yokai Watch will replace Pokemon any time soon but I understand how some might worry. The concept maybe similar but both are different in their own right, and I think both franchises should be enjoyed as I love them both thoroughly.
(Written by Ryan Moers)